In honor of the 50th anniversary of the “Virginia is for Lovers” tourism slogan, which was created in 1969 by Richmond-based advertising agency Martin & Woltz, members of the Smith Mountain Lake Regional Chamber of Commerce (SMLRCC) unveiled a painting at Smith Mountain Lake Coffee House on Thursday. The painting stands as a symbol to promote the “50 Years of Love” campaign.
“I love it,” SMLRCC Executive Director Vicki Gardner said. “It really captures everything. We’ve got our 50 years and that boat has been a symbol for many years of Smith Mountain Lake up against the mountains.”
Gardner also explained that a pirate ship and mermaid are displayed in the picture to promote “Pirate Days,” which are scheduled to take place in July.
“All in all, this is nothing short of spectacular for our community coming out and taking part in this,” Gardner said.
According to a SMLRCC press release, the chamber partnered with 15 prominent local businesses to participate in the “50 Years of Love Campaign including Blue Ridge PBS, Haywood’s Jewelers, Hickory Hill Vineyards, SoundDawgs Production LLC, Willard Companies, Bittinger Marine, Smith Mountain Lake State Park, KEEP Collective with J Bohn Bishop, Capps Home Building Center, Mango’s Bar and Grill, Waller’s, Capt. Party, Bridgewater Marina, Wheeler Media, Franklin Co. Tourism, and Floyd’s Artworks.
-For more information, see the June 19 edition of the Smith Mountain Eagle-